6. MARKETING IS THE LIFE SUPPORT SYSTEM FOR YOUR BUSINESS

The Marketing Mix:
BY: Alfredo pacheco 
        Endira

The Marketing Mix consists of ‘the four Ps’: providing the customer with the right product at the right Price, presented in the most attractive way (Promotion) and available in the easiest way (Place).

 Product

 Price

 Promotion

 Place

Advertisments and Commercials:

Promoting a product involves developing a ‘USP’, the features and benefits which make it unlike any of the competing products.

There are four stages in promoting a product ‘AIDA’:

Attract the ATTENTION of potencial customers.

Arouse INTEREST in the product.

Create a DESIRE for its benefits.

 Encourage customers to take a prompt ACTION.

Promoting products and brands:

Promoting a product doesn’t only involve advertising, it involves considering it as a ‘Total Product’: its brand name, presentation, labelling and packaging are all part of the total product- as well as its instructions, reliability and after-sales service. A service is also a product and customers must be made aware of what is being offered. 

5. AN ORGANIZATION CHART

ORGANIZATION CHART 

By:

Danya Cárdenas
Xitlali Hernandez
Ivon Moreno
Jesús Ignacio Rivera

DEFINITION: 

A graphic representation of how authority and responsibility is distributed within a company or other organization. Also called org chart.

KIND OF GRAPHICS:

Vertical:

They have branched units up and down from the holder, at the top, and break down the different hierarchical levels in a phased manner.

Horizontal: 

Displays the units from left to right and place the holder on the left.

Mixed: 

This type of chart used vertical and horizontal combinations to extend the capabilities of graphing. Recommended for use in the case of organizations with a large number of units in the base.

Block: 

These are a variation of the vertical and have the particularity to integrate a larger number of units in smaller spaces.

Round: 

This type of graphic design, senior OU is located in the center of a series of concentric circles, each representing a different level of authority, which decreases from the center toward the ends, and last circle, the largest bone, indicating the lowest level of hierarchy of authority. The units of equal status are located on the same circle, and hierarchical relationships are indicated by lines connecting the figures.

2. STOCK MARKET

Stock Market 

TEAM: Danya, kamitzu, jazmin, denise

4. GLOBALIZATION

TEAM

JAZMIN
KAMITZU
VIANEY
ESTRELLA
TANIA

Globalization refers to the increasing unification of the world's economic order through reduction of such barriers to international trade as tariffs, export fees, and import quotas.

international or multinational corporations do business around the world but their headquarters remaind firmly in their home countries and, from there, they spring to other places.

global corporations are different and more complicated to manage.

13. JOBS AND CAREERS

13.1 THE IDEAL JOB

A) WORK IN PAIRS: look at the photos and discuss these questions

WHAT WOULD YOU ENJOY ABOUT EACH OF THIS JOB AND WHAT WOULD YOU DISLIKE?

Flight attendant: I would like know different counties, People, cultures.

I dislike will be away from my family

Police woman: make infractions, security on the streets

I dislike is a dangerous job

Trainer lions: I don’t like this job. I’m fearful

Cameramen: I would like know famous people.

WHAT ARE THE MOST IMPORTANT THINGS FOR YOU IN YOUR WORK? Arrange these aspects in order of importance. And add some things you think are important:

1 Job satisfaction

2 Earning plenty of money

3 Meting people

4 Having pleasant co-workers/colleagues

5 Security

6 Earning enough money

B) WORK IN PAIRS. Read this newspaper article and find the answers to these questions in the text.

1.What were the two reasons why virgin Atlantic was considering redundancies?

Because the last autumn have a economic crisis.

  

2.What were the two things Richard Branson invited his staff to do?

Instead he invited employees to take up to six months unpaid leave and to participate in a job sharing scheme

3.How many people volunteered to take unpaid leave?

Agree to work unpaid 450

4.How did the long break affect the staff’s attitude to their work?

5.Why is the scheme attractive to new recruits?

to get back job

6.Is the scheme going to become permanent?

The company was considering whether the arrangement should become a permanent feature.

  

C) WORK IN GROUPS. Discuss these questions:

- What are your views on Richard Branson's scheme? Would you like to participate in such a scheme?

Is a good idea because you have secure your job when you come back and also more people have the opportunity to get a job. Yes, we would like to.

-Would such a scheme succeed in the firm you work / have worked for? Why not?

Yes, because here in Cabo jobs are seasonal.

- Why do you think so many of Virgin's cabin crew took advantage of the scheme?

Because they could do others activities in their months off  =) 

- Could this kind of scheme only succeed with a youthful staff who have few family responsabilities?

No, because if you have  family you can spend time with them.

- How could you persuade people who have considerable working experience and are used to earning a certain wage that they should take a pay cut?

We could tell them that they are going to have the oportunity to do something else while they are off work.  f.e. spend time with their family or with themselves.  

- What do you think of the following:

1. a four-day week      2. a nine-day fortnight    3. seasonal work      4.job sharing

1. We think that each of them depends of the company you work in. 

2. Is not a good idea. we don't agree. (is good only for the company)

3. Is a good idea for students.

4. It depends on the employee needs.

12. PROCESSES AND OPERATIONS

12.2 WHAT DO I HAVE TO DO?

B) EXPLAINING A PROCEDURE.

PRINTER

FIRST OF ALL turn the computer on

THEN do a document

NEXT select printer and check: name of printer, number pages, color, and size paper.

FINALLY click on done.

D) WORK IN ROUPS: Discuss whether what you read about in C represents the future for all manufacturing processes. Consider these questions.

1.What advantages and disadvantages do you see with the introduction of more automated plants?

ADVANTAGES

Ø      Efficiency in production.

Ø      Reduce costs.

Ø      Produce more in less time.

      DISADVANTAGES

Ø      Expensive to buy machines.

Ø      They need to train employees.

2.Can you agree on areas where you think it is a good idea to use them?

Yes, packaging, mixing, winnowing, and cleaning.

3.What will industrial workers then do?

Look for an other job

4.Is it the end of work, as we understand it? And the beginning of The Leisure Society?

Yes it is. Because the companies can have less personal work

5.What do you think about training people to work in such plants?

We think is a good idea because you need to train to use the machines

6.Who decides what should be made? What is your opinion of this?

The owners. We think is a good idea.

7. What are the advantages of manufacturing processes where only one person is needed?

Ø      Only pay one salary.

Ø      The company has fewer problems among employees.

8. What prospects do you see for the spreading of such operations and processes in your country?

The employees in charge the system will be selected the production

11.1 TAKING PART IN A MEETING

D) WORK IN GOUPS: Discuss the questions

1. What 'golden rules' can you suggest make sure meetings are successful?

Listen to the others, respect each one turn, pay attention

2. What advice would you give to someone who feels to shy to speak their mind at meetings?

Practice in front of mirror