16. CONVERSATION

 16. CONVERSATION

TEAM:

IGNACIO

ARMANDO

KAMITZU
STARBUCK’S HISTORY:

  The story of Starbucks Coffee History begins in Seattle in 1971, when three friends with a passion for fresh coffee, Jerry Baldwin, Zev Siegl and Gordon Bowker, opened a small shop and began selling fresh-roasted, gourmet coffee beans and roasting accessories.

  STARBUCK’S PRODUCTS:

  Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and Panini, pastries, snacks, and items such as mugs and tumblers.

STARBUCK’S COMPANY:

Traded as: NASQAD.

Starbucks corporation is an international coffee and coffeehouse chain based in seattle, Washington.

  Starbucks is the largest coffeehouse company in the world with 17009 stores in 50 countries, and 137,000 employees in 2010.

STARBUCK’S MARKETING STRATEGY:

•SLOGAN:

Feeding the human spirit person to person, cup

a cup, and community to community.

The most of the time starbucks coffeehouse is localized in geographic small areas.

STARBUCK’S LOGO:

     In 2006, Valerie O'Neil, a Starbucks spokeswoman, said that the logo is an image of a "twin-tailed siren". The logo has been significantly streamlined over the years. In the first version, which was based on a 17th-century "Norse" woodcut, the Starbucks siren was topless and had a fully visible double fish tail.

 STARBUCK’S MARKETING:

      The Starbucks Corporation and its successful marketing strategies are definitely something that anyone interested in business can learn about:

1.“Perfect Cup of Coffee”.

2.“Customer Satisfaction”

3.“Innovation”.

4.“Brand Marketing”